Marketing Manager, PAVBLU

Amgen is a biotechnology company focused on serving patients living with serious illnesses. The Marketing Manager will be responsible for developing and executing marketing strategies for PAVBLU, ensuring alignment with brand strategy and managing key promotional activities for both healthcare professionals and patients.

Responsibilities:

• Contribute to the development and execution of brand strategy, helping translate strategic direction into actionable marketing plans
• Lead development and execution of key HCP promotional materials and campaigns, including email marketing initiatives and digital customer journeys
• Own development and execution of patient marketing initiatives, including patient brochures, website content, and other patient-facing materials, ensuring clarity, compliance, and alignment with brand strategy
• Oversee planning, logistics, and execution of congresses in partnership with field teams, managing associated budgets, vendor relationships, and coordination with congress organizers to ensure high-quality delivery
• Own and manage the sample program, including inventory oversight, supply tracking, issue resolution, and coordination across sales, operations, forecasting, distribution, and fulfillment teams
• Manage brand budgets and track spend across assigned initiatives and cross-functional activities
• Collaborate closely with cross-functional teams including field, PAR, medical, finance, regulatory, compliance, and external vendors to ensure alignment and smooth execution of initiatives
• Partner with Legal, Regulatory, SciComm, and Medical teams to manage the MAC process, securing timely approval of materials while ensuring accuracy, compliance, and alignment with brand
• 20% travel associated with this position

Requirements:

• Doctorate degree
• Master's degree in Business, Life Sciences, or related field and 2 years of marketing, business, or commercial operations experience
• Bachelor's degree in Business, Life Sciences, or related field and 4 years of marketing, business, or commercial operations experience
• Associate's degree and 8 years of marketing, business, or commercial operations experience
• High school diploma / GED and 10 years of marketing, business, or commercial operations experience
• Strong project management skills
• Attention to detail
• Proactive mindset
• Ability to operate effectively in a fast-paced and ambiguous environment
• Confidence to execute independently and drive progress with limited direction
• 20% travel associated with this position
• Experience executing marketing initiatives across both HCP and patient audiences, including promotional materials, digital campaigns, and field-facing resources
• Experience contributing to brand strategy through development of marketing tactics, messaging, or campaign optimization
• Strong project management skills with the ability to manage multiple priorities simultaneously in a fast-paced, ambiguous, and cross-functional environment
• Experience working cross-functionally with teams such as sales, operations, finance, regulatory, legal, and external vendors to drive aligned execution
• Experience supporting congress planning and execution, including logistics, vendor coordination, and on-site delivery
• Familiarity with email marketing and digital engagement tools
• Experience managing budgets
• Experience with promotional material review processes and systems (e.g., MAC, Veeva PromoMats)
• Strong analytical and problem-solving skills, with the ability to assess performance and identify opportunities for improvement
• Excellent oral and written communication skills, with the ability to effectively collaborate across all levels of the organization
• Self-starter with strong organizational skills, attention to detail, and the ability to work independently while contributing to a team environment