Product Marketing Manager - AI

Cellebrite is a company focused on enhancing digital investigations and intelligence gathering. They are seeking a Product Marketing Manager - AI to develop marketing strategies for their AI-powered solutions and manage content development while collaborating with cross-functional teams.

Responsibilities:

• Create and execute product marketing plans, including major campaign themes, target markets, industry landscape, and product releases
• Develop product messaging that differentiates new products and services from others in the market
• Manage creation of relevant content for buyer roles in various formats, including white papers, brochures, social media, web pages, and online events
• Work closely with cross-functional teams, including product management, sales, marketing, and finance, to ensure that the GTM plan aligns with the organization's overall strategy and goals
• Collaborate with external partners, such as agencies or vendors, to ensure that the plan is executed effectively and efficiently
• Assist in the creation of enablement content for direct and indirect sales resources (e.g. playbooks, battlecards, scripts, presentations, training modules, demos)
• Collaborates with formal sales enablement function and/or sales operations on a well-defined sales enablement plan

Requirements:

• 3-5 years Product, Solution, or Channel Marketing experience in a Software /AI product environment
• Bachelor's degree required or relevant work experience
• Public Sector (Law Enforcement) marketing, digital forensics, or similar industry expertise strongly desired
• This position will have up to 25% travel
• Outstanding communication, presentation, and leadership skills
• Collaborative, Analytical, Rational/logical, Creative, Innovative, Detail-oriented
• Experience developing content strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs
• Understanding of digital forensics market