National Marketing Communications Manager

The American Heart Association is seeking a National Marketing Communications Manager to support their multi-disciplinary heart valve initiative. This role involves developing and implementing strategic marketing communications plans and serves as a point of contact for internal leadership and sponsors.

Responsibilities:

• Develops and executes short-term and long-term strategic Marketing Communications plans in support of the enterprise’s patient education and CVD solutions programs and initiatives. Deploys staff and volunteer resources and strategy/tactic development in support of communications counsel to internal constituents, identifies and implements agency/vendor strategies when budgeted and manages tactical execution of MarComm strategy through multiple communications channels, including expanding the digital and social footprint
• Builds portfolio of MarComm assets and relationships to promote patient and provider education about heart valve disease. Oversees the development of materials to maximize content, events, volunteers and information. Leverages comprehensive understanding of multicultural traditional and digital media and the emerging role of social media to strategize for effective, relevant implementation and coverage
• Serves as the point of contact for internal leadership and multiple sponsors/funders for programs and initiatives within the portfolio

Requirements:

• Five (5) years of corporate communications and marketing experience, or equivalent, including developing targeted campaigns and communication plans
• Three (3) years of the following experience: Extensive and diverse Marketing Communications experience, including developing strategic plans
• Experience with cultivating and engaging volunteers and strategic alliances
• Prior experience in non-profit organization
• Prior experience working with clinical/healthcare initiatives