Growth Marketing Strategist

Instrumental Group is a digital sales and marketing agency seeking a Growth Marketing Strategist, also known internally as a Growth Architect. This role focuses on leading client growth by connecting business goals to execution and aligning teams to drive measurable impact.

Responsibilities:

• Build strong, lasting client relationships rooted in trust, accountability, and strategic value
• Ensure clients understand what we are doing, why it matters, and what happens next
• Drive renewal readiness by consistently connecting our work to value, outcomes, and future opportunity
• Identify opportunities for growth and upsell, when they serve the clients' goals
• Align channel execution with overarching growth strategy
• Connect reporting to interpretation; not just documentation
• Hold internal teams accountable for outcomes, not just activity
• Apply deep HubSpot knowledge
• Identify opportunities central to the HubSpot product suite, workflows, campaigns, segmentation, automation, and reporting
• Bridge marketing, sales, and systems
• Lead business goal definition, prioritization, and strategic planning
• Design campaign and loop architecture that drives sustainable demand
• Continuously evolve strategy based on performance, insights, and changing business needs
• Bring a point of view, not just a list of options

Requirements:

• BA/BS degree or equivalent experience
• 5–7 years in a client-facing marketing or growth strategy role, agency experience preferred
• Proven track record of driving measurable growth through strategic initiatives
• Strong communication, prioritization, facilitation, and leadership skills
• Demonstrated experience working in HubSpot and leveraging it as a growth platform
• Strong understanding of digital marketing channels including: Content, Email, Paid Media, SEO, Conversion Paths, Lifecycle Marketing
• Ability to translate business goals into actionable growth plans
• Curiosity and practical experimentation with AI tools and AI-enabled ways of working