Program Manager, Web Marketing

Ready Talent is a company focused on delivering exceptional Managed Services, and they are seeking a Program Manager for Web Marketing. This role is critical in managing the execution and operational aspects of web marketing initiatives, ensuring alignment with business priorities and optimizing processes for efficiency and scalability.

Responsibilities:

• Own end-to-end program delivery across the web production lifecycle, from intake and planning through execution, launch, and optimization
• Partner with cross-functional teams and agencies to define scope, deliverables, timelines, resourcing, and localization for web initiatives
• Drive delivery of website design, content, and campaign experiences in partnership with UX design and content, and production teams
• Identify and manage dependencies across Web, MarTech, Engineering, Analytics, and external partners
• Ensure timely, high-quality delivery across multiple concurrent projects while maintaining stakeholder alignment
• Support and help operationalize intake, prioritization, and capacity planning across BAU and campaign workstreams
• Ensure alignment of incoming requests to business priorities, available resources, and overall portfolio goals
• Help manage competing priorities and maintain visibility into portfolio health, risks, and dependencies
• Contribute to reducing reactive, low-impact work by supporting structured intake and prioritization frameworks
• Establish and scale processes to manage scope, quality, performance, and risk across web marketing initiatives
• Identify and implement process improvements that increase speed, quality, and scalability
• Apply performance data, experimentation insights, and best practices to improve execution outcomes
• Support agency coordination and ensure external partners operate within defined workflows and standards
• Support the integration of AI-assisted workflows and automation into web marketing execution
• Help identify opportunities to scale repeatable production through templates, systems, and automation
• Assist in operationalizing emerging AI-driven production models (e.g., self-service publishing, document-to-web workflows)
• Partner with cross-functional teams to improve efficiency through workflow standardization and tooling
• Contribute to governance frameworks and operational standards that ensure consistency and quality across the portfolio
• Assist in maintaining documentation, playbooks, and reusable templates for web marketing execution
• Support onboarding and enablement of stakeholders and partners on workflows, tools, and processes
• Help reinforce best practices across web production, content development, and campaign execution

Requirements:

• Strong program management fundamentals
• Operational discipline
• Adaptability in fast-paced environments and ambiguity
• Ability to manage multiple concurrent workstreams while maintaining alignment and delivery momentum