Lead the building, development, and delivery of strategic omni-channel marketing plans.
Be a subject matter expert and translate new technology
particularly in the areas of 1st party data marketing and CRM
into new marketing ideas for the client.
Show a strong understanding of differences in marketing to customers in different verticals and environments.
Develop trusted, long-term relationships with key client contacts and executives.
Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans.
Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.

A Bachelor’s Degree (required)
Experience leading a team (required)
Experience with Braze/SFMC (a plus)
Healthcare client experience (a plus)
8+ years of experience in data driven marketing – specifically CRM, email, online/offline media
Deep understanding of the customer lifecycle and how messaging strategy drives the experience
5+ years working in an agency or consulting firm.
Experience developing solutions to support the sale of new services to clients.
Hands-on skills using data and research to drive decisions –proficiency in Excel and research tools.
Strong writing, presentation and client facing communication skills.
Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint.
Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.
Superior multi-tasking, networking, time management and inter-personal skills.
Self-starter high intellectual curiosity, drive, determination, and persuasion skills.
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
Average 20%-30% travel (contingent on comfort level of client).

Director, Relationship Marketing Strategy

Key skills