Provider Marketing Manager - Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The Marketing Manager will develop provider engagement strategies and tactical communication plans to educate providers and drive growth for the business.

Responsibilities:

• Support the unique marketing needs of our FlexCare Infusion Centers, Summit Rheumatology and Optum Infusion Pharmacy healthcare provider sales teams
• Work with marketing team members, digital marketing team, project managers, subject matter experts, sales and account management teams to create and execute healthcare provider marketing campaigns to accelerate growth
• Support sales/business initiatives by developing and implementing a marketing strategy that includes key activities such as presentation decks, print collateral, digital campaigns and other initiatives related to our capabilities and services that define our value for healthcare providers
• Proactively engage and partner with our field sales, clinical, legal, training and program teams to effectively define strategies that will drive engagement and grow our provider referrals
• Support capability/product launches using data driven strategies and track ROI of marketing initiatives
• Collaborate closely with other members of the infusion marketing team on projects and initiatives
• Coordinate the development of creative projects with Creative Services
• Ensure branding and messaging are consistently utilized across all marketing materials
• Knowledge of sales processes and methodology
• Support other marketing initiatives as needed

Requirements:

• 4+ years of marketing experience, preferably health care industry, pharmacy preferred and B2B focused
• Demonstrated ability to clarify, manage and prioritize several deliverables to meet deadlines
• Demonstrated self-starter and team player
• Proven organizational skills
• Proven ability to work with a wide range of colleagues and subject matter experts
• Proven ability to handle multiple projects at once while meeting deadlines