Digital Marketing Manager

Good Culture is a food company dedicated to promoting good health through organic ingredients. They are seeking a strategic Digital Marketing Manager to oversee organic social media strategy and execution, manage influencer marketing efforts, and drive brand advocacy and engagement across digital platforms.

Responsibilities:

• Drive quarterly and monthly content planning for our owned social media channels, in partnership with internal team and agency stakeholders
• Fully manage marketing and digital projects and initiatives from end-to-end. Drive cross functional and intra-department delivery and manage agency partners to effectively implement our digital and influencer marketing strategy to ensure key timelines and KPIs are met
• Drive category-leading communications and content leveraged across Good Culture’s owned digital properties, ensuring consistency in brand messaging, visual identity, and tone across diverse touchpoints. Own and be the guardian of the brand voice across multimedia channels
• Develop and manage the Marketing Associate on owned social management, including social media content planning and calendar, community management, and social listening across all platforms, including support with paid and organic content and proactive engagement with customers, brands and influencers content
• Curate an innovative influencer, creator and UGC content strategy to keep Good Culture top of mind and position the brand as a culture leader and driver
• Manage agency partners to effectively implement our influencer marketing strategy, ensure timelines are met, and drive results
• Develop KPIs for each campaign and assess post-campaign reports to make recommendations for optimizations and pivots. Execute in-house campaigns when necessary
• Own the content budget and advise on the paid media budget to effectively manage ROI
• Contribute content ideas to email campaigns
• Define and track key performance metrics to assess the effectiveness of digital marketing campaigns and owned social performance in driving business results. Track and monitor the effectiveness of owned channels and paid digital content (i.e. impressions, relevance and influence) and provide actionable and insightful reports
• Stay up to date on industry and marketing trends across the digital ecosystem, constantly mining for opportunities (and implementing where appropriate) to build our brand, improve brand personality, engagement and growth across all consumer touchpoints. Continuously learn about new marketing platforms and technologies that would empower owned, earned or paid media marketing at Good Culture
• Define and track key performance metrics to assess the effectiveness of campaign and content performance in driving business results. Track and monitor the effectiveness of digital campaigns (i.e. impressions, relevance and influence) and provide actionable and insightful reports

Requirements:

• Bachelor's degree in business, marketing, communications or similar
• 5-7 years of experience in marketing with a strong emphasis on digital marketing, social media and campaign and content development with food and/or consumer products companies
• Experience with high growth, social-forward brands
• Experience leading agency partners and collaborating with internal marketing and creative teams
• Ability to interpret data and modify strategies accordingly
• Well-organized and detail oriented. Ability to manage multiple projects and deadlines from end-to-end in a fast-paced environment while maintaining a positive and professional work environment
• Strategic thinking mindset that can develop clear annual, quarterly, and monthly plans, based on trends and data, and execute effectively
• Be up to date on the landscape and how user behavior is shifting across social media
• Experience and comfort with social, digital and web analytics tools (ex: Dash Hudson, Asana, Monday.com, TikTok, Meta, Pinterest, Twitter, Google Analytics, etc.)
• Proven skill and passion in building communities and engaging with consumers
• An eye for design, passion for visual storytelling and the heart of a creator; excellent writing skills with an ability to contribute on copy needs
• Strong cross functional and collaboration skills
• An entrepreneurial passion and grit – motivated by winning
• A passion for food, health and wellness