Marketing Campaign Manager - Europe (all)

1NCE is a pioneering company at the forefront of transforming the IoT connectivity landscape. They are seeking a Marketing Campaign Manager for Europe to develop, execute, and optimize high-impact marketing campaigns that drive lead generation and brand awareness.

Responsibilities:

• Develop and execute comprehensive marketing strategies to drive demand generation, aligned with 1NCE’s regional and global objectives
• Lead the planning and execution of multi-channel campaigns aimed at lead generation, including email marketing, paid advertising, events, social media, and content marketing
• Drive demand generation efforts by identifying key market segments, building targeted campaigns, and optimizing lead conversion
• Analyze campaign performance, monitor KPIs, and use insights to optimize future campaigns
• Utilize a variety of digital marketing tactics, including SEO, SEM, paid advertising, social media, and email marketing, to generate leads and nurture customer relationships
• Manage the execution of multiple campaigns simultaneously, ensuring deadlines, budgets, and quality standards are met
• Develop and manage campaign assets including landing pages, emails, webinars, whitepapers, banners, and social media content
• Work closely with cross-functional teams, including sales, product, and creative, to ensure alignment across campaigns and customer touchpoints
• Develop innovative and creative campaigns that drive engagement and demand
• Identify and resolve any challenges that arise during campaign execution
• Monitor campaign performance using tools such as HubSpot, Salesforce, and Google Analytics

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in demand generation and campaign management, ideally in B2B technology, SaaS, or IoT industries
• Proven experience developing and executing integrated campaigns that generate qualified leads and drive business growth
• Strong experience with marketing automation platforms and CRM systems (HubSpot, Salesforce, etc.)
• Familiarity with digital marketing tools such as SEO, SEM, paid ads, social media, and email marketing
• Strong understanding of demand generation strategies and lead funnel management
• Expertise in campaign management, project execution, and multi-channel marketing
• Proficiency in data analysis and reporting, with the ability to optimize campaigns for maximum ROI
• Excellent communication skills (written and verbal)
• Creative and strategic thinker with strong problem-solving capabilities
• Ability to collaborate with cross-functional teams and manage multiple projects simultaneously
• Experience in the IoT, technology, or SaaS sectors
• Understanding of European markets and customer behavior
• Experience with ABM (Account-Based Marketing) strategies and tactics
• Familiarity with A/B testing, lead nurturing, and sales enablement