Cyera is a leading data security platform focused on empowering businesses in the cloud era. The Customer Marketing Manager will enhance customer relationships, drive engagement through communications, and support impactful events and campaigns to elevate the customer experience.
Responsibilities:
- Increase customer reviews on G2 and Gartner Peer Insights through structured outreach and engagement
- Support growth in Deeto signups and manage advocacy pipeline
- Partner with Customer Success and Product Marketing to identify and create new customer stories, case studies, and testimonials
- Coordinate customer reference requests for sales and content creation
- Track and report on advocacy metrics (e.g., review volume, sentiment, and participation)
- Collaborate with design and content to bring customer stories to life through social, email, and events
- Help refine and maintain customer data across Salesforce and other marketing tools
- Collaborate with internal teams to ensure data accuracy for segmentation, targeting, and reporting
- Analyze data to uncover opportunities for improved segmentation, personalization, and engagement
- Support the production and delivery of the monthly customer newsletter and lifecycle touchpoints
- Analyze and report on engagement metrics (open/click rates), driving continuous improvement
- Assist with lifecycle, adoption, and upsell campaigns (e.g., Omni DLP adoption)
- Partner with the Customer Success team on customer-focused content creation that drives measurable participation and pipeline impact
- Help manage logistics, invites, and follow-up for key customer programs, including the Technical Advisory Board, virtual forums, and customer webinars
- Collaborate with stakeholders to ensure seamless execution and strong customer participation
Requirements:
- 0 - 4 years experience in customer marketing, customer advocacy, or related roles in B2B SaaS
- Strong communication and storytelling skills with attention to detail
- Familiarity with Salesforce, marketing automation platforms, and review platforms (G2, Gartner Peer Insights, Deeto)
- Proven ability to manage multiple projects simultaneously and meet deadlines
- Collaborative, data-driven, and passionate about creating meaningful customer connections