Field Marketing Manager

Harper is a rapidly growing company focused on revolutionizing the commercial insurance industry through AI. The Field Marketing Manager will own Harper's presence in select markets, executing marketing strategies to enhance brand awareness and drive customer engagement among small business owners.

Responsibilities:

• Build the events strategy — Identify and execute against the industry events worth showing up to, and design Harper-hosted events where the gap exists
• Map where small businesses look for services — Newsletters, chambers of commerce, directories, local trade groups, BIDs; get Harper into every channel that matters
• Direct local digital ad spend — Partner on geo-targeted campaigns across Google, Meta, and platforms we test; tie spend to pipeline
• Forge community partnerships — Build relationships with chambers, trade associations, business media, and the connectors that shape who local small business owners trust
• Make Harper the local name — Drive awareness from zero to "of course I've heard of Harper" across the initial market's small business community
• Report what's working — Tie programs to revenue and brand awareness; cut what doesn't deliver, double down on what does