Senior Marketing Manager, Field and Campaigns

Theori is a leader in offensive cybersecurity, known for its innovative AI-native AppSec platform. They are seeking a Senior Marketing Manager, Field and Campaigns to lead their event marketing and Account-Based Marketing strategy, focusing on driving demand and supporting revenue growth through effective marketing campaigns and performance tracking.

Responsibilities:

• Develop and implement ABM campaigns, product demonstrations, and promotional events that drive demand and accelerate pipeline
• Plan and execute trade shows, conferences, executive gatherings, and webinars end-to-end, including logistics, vendor management, on-site execution, and post-event analysis
• Build the full event lead lifecycle: pre-event outreach with sales, on-site engagement, and post-event digital nurture that converts attendees into pipeline
• Partner with sales to understand target accounts and territory priorities, and equip them with the materials, tools, and intel needed to convert event and ABM-sourced leads
• Own performance tracking in HubSpot: build dashboards and reports, calculate event and campaign ROI, and track prospect movement through the funnel
• Manage event and campaign budgets and coordinate with third-party vendors, ensuring spend ties to measurable outcomes
• Maintain a library of marketing assets (creative, content, messaging) and partner with Product Marketing to fill content gaps as they emerge

Requirements:

• 5+ years of marketing experience, with hands-on ownership of field marketing, event marketing, or ABM at a B2B SaaS company
• Proven track record planning and executing trade shows, executive gatherings, and webinars that drive measurable pipeline
• Hands-on experience with HubSpot, including building dashboards, tracking campaign performance, and calculating ROI
• Strong project management skills, with the ability to run multiple events and campaigns in parallel without dropping execution quality
• Excellent written and verbal communication. Can manage vendors, partner with sales, and brief executive stakeholders
• Analytical mindset. Comfortable digging into data to understand what worked, what didn't, and where to invest next
• Comfortable operating in an early-stage environment with evolving priorities and high ownership expectations
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
• Experience marketing cybersecurity, DevTools, developer platforms, or other technical B2B SaaS to engineering or security buyers
• Familiarity with major industry events (RSA, Black Hat, DEF CON, BSides, KubeCon, OWASP events)
• Hands-on experience with ABM platforms (6sense, Demandbase, Mutiny) and marketing automation tools
• Worked in a founding or early-stage marketing function before
• Experience coordinating with international (especially Korean) marketing teams