Sr. Global Marketing Manager, Women's Health

BD is one of the largest global medical technology companies in the world, dedicated to advancing the world of health. The Sr. Global Marketing Manager for Women's Health will develop and implement go-to-market strategies, collaborate with cross-functional teams, and drive marketing initiatives to enhance customer engagement and lead generation.

Responsibilities:

• Develop and implement go-to-market (GTM) strategies for product launches, aligning with cross-functional teams to ensure timely and impactful delivery
• Partner with regional teams to adapt global marketing strategies for local market needs, ensuring compliance with regulatory and cultural considerations
• Act as a key liaison between internal teams and external marketing partners, encouraging teamwork to implement critical initiatives optimally
• Develop compelling, differentiated messaging and positioning tailored to target markets and audiences
• Define and refine customer personas, journey maps, and segmentation strategies to guide targeted marketing efforts
• Engage with customers, key opinion leaders (KOLs), and internal team members to capture insights, validate messaging, and improve/refine market positioning
• Compose and implement multi-channel marketing campaigns to drive brand awareness, customer engagement, and lead generation
• Drive customer onboarding and adoption through targeted marketing efforts, ensuring flawless integration and happiness
• Supervise and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and improve return on investment
• Collaborate with Product Management, R&D, Segment Marketing, and Applications teams to align marketing initiatives with product features and market demands
• Conduct competitive analysis to evaluate marketing strategies, identify growth opportunities, advise product positioning, and build marketing plans
• Partner with Product Management to develop and deliver sales enablement tools, including presentations, case studies, and sales playbooks, to support customer acquisition and retention

Requirements:

• Bachelor's degree in marketing, business, life sciences or a related field; MBA preferred
• 5+ years of experience in product marketing, marketing, or related experience
• Proven track record of leading successful product launches and driving market adoption in highly technical industries
• Sophisticated knowledge and expertise in crafting GTM strategies, value propositions, and customer-centric messaging
• Strong analytical skills, with experience using data to guide decisions and measure marketing performance
• Outstanding communication and presentation skills, with experience engaging technical and executive audiences
• Demonstrated ability to work effectively across regions, cultures, and cross-functional teams
• Experience in clinical marketing within women's health and cancer diagnostics, with working knowledge of healthcare provider dynamics and reimbursement in regulated markets