Sr Product Marketing Manager, Value Realization: 26-01401

Akraya, Inc. is an award-winning IT staffing firm recognized for its commitment to excellence. The Sr Product Marketing Manager role focuses on driving post-sale value realization and adoption of Real-Time CDP Collaboration solutions through cross-functional partnerships and impactful marketing strategies.

Responsibilities:

• Drive adoption of Real-Time CDP Collaboration through match-making, account-based activations, and strategic customer advising
• Develop and update impactful marketing assets, collaborating with product, product marketing, and sales teams
• Support partnership activities to deliver value to sell-side partners and drive advertiser demand
• Review ongoing customer results and learnings to foster continued collaboration
• Contribute to product-led adoption initiatives and research emerging industry needs

Requirements:

• Proven experience in driving product adoption programs and achieving ongoing active usage
• Demonstrated success in program management and collaborating with cross-functional stakeholders
• Ability to translate technical capabilities into clear customer benefits and value
• Customer Success
• Program Management
• Data Collaboration
• Account Management
• Marketing Strategy
• Experience in advertising technology or marketing technology
• Strong preference for experience in programmatic advertising, media buying/planning, or launching/managing data collaboration applications