Manager, Marketing Automation & Analytics

RxBenefits, Inc. is seeking a Manager, Marketing Automation & Analytics to lead their marketing systems and analytics efforts. This role is responsible for optimizing marketing automation, ensuring measurable marketing efforts, and providing actionable insights to influence business decisions.

Responsibilities:

• Own and optimize Salesforce and Pardot infrastructure, campaign structure, lead lifecycle management, and data integrity
• Build and improve marketing automation programs including: Nurture campaigns, Lead scoring, Routing workflows, MQL automation, Lifecycle progression
• Identify opportunities to improve scalability, efficiency, and operational consistency across digital marketing efforts
• Develop and maintain standardized reporting across: Website, Campaigns, Email, Paid media, Social influence, Pipeline contribution
• Build reporting that delivers actionable insights and recommendations, not just metrics
• Help answer key business questions including: What content is driving engagement and conversion? How is social media influencing the sales cycle? What user behaviors occur after visitors land on the website?
• Partner with demand generation leadership to analyze campaign and funnel performance
• Own GA4 infrastructure including: Event tracking, Conversion tracking, Funnel visibility, User journey analysis
• Ensure accurate attribution and tracking across digital channels and systems
• Connect website, social, campaigns, CRM, and marketing automation platforms into a cohesive measurement ecosystem
• Partner closely with: Demand generation, Social media, Content, Digital marketing, Sales operations
• Manage and mentor digital marketing team members focused on campaign execution and website optimization
• Collaborate with external agencies and technology partners as needed

Requirements:

• 7+ years of experience in marketing operations, marketing automation, revenue operations, or digital analytics
• Hands-on experience with Salesforce and Pardot/Account Engagement
• Experience building or improving marketing automation and lead lifecycle programs
• Strong understanding of attribution models, funnel reporting, and B2B demand generation metrics
• Experience with GA4, tracking infrastructure, and conversion analysis
• Experience creating executive-level dashboards and performance reporting
• Strong analytical, communication, and problem-solving skills
• Experience supporting B2B demand generation teams
• Experience in healthcare, insurance, financial services, or other complex B2B industries
• Experience working with external marketing agencies and implementation partners
• Familiarity with SEO, paid media, and website optimization concepts