Sound Credit is a company focused on connecting creators in the music industry through an innovative platform. They are seeking a Chief Marketing Officer to lead subscription growth, digital marketing, and user engagement as the company scales in the music creator space.
Responsibilities:
- Lead digital marketing strategy across paid social, content, and demand generation channels
- Drive adoption and subscription revenue growth
- Own GA4, Meta Ads Manager, and performance dashboards to optimize the full funnel
- Build and manage DTC funnels, landing pages, email campaigns, and conversion strategies
- Build scalable marketing roadmaps aligned with business objectives
- Execute video initiatives including testimonials and creator spotlights
- Produce digital marketing assets including ads, graphics, and social visuals
- Develop messaging and positioning that resonates with artists, producers, and creators
- Identify and manage relationships with top creators, producers, and influencers
- Lead authentic, creator-led campaigns within a fast-paced production environment
- Track and optimize influencer and community-driven performance
- Partner with Product and Engineering to improve onboarding, UX, and retention
- Lead customer research, feedback loops, and experimentation
- Help shape long-term brand identity and marketing infrastructure
- Present growth strategy, campaigns, KPIs, and results to leadership and investors
- Provide insight on market trends, creator behavior, and growth opportunities