Key skills
SEOAEOGEOKeyword AnalysisCompetitive AnalysisAI Tools for Content CreationContent OptimizationTechnical SEOGrowth MarketingDigital StrategyB2B SaaS MarketingGoogle Search ConsoleSemrushProfoundEnterprise CMS PlatformsAEMData StorytellingBusiness Outcome FocusAIAnalyticsSaaS
About this role
OneTrust is a company focused on enabling innovation through responsible data use and AI. They are seeking a Senior Growth Marketing Manager to lead their SEO, AEO, and GEO strategy, aiming to drive measurable pipeline growth through organic and AI-driven channels while improving site performance and discoverability.
Responsibilities:
- Lead and execute our global SEO, AEO, and GEO strategy
- Identify high-impact opportunities aligned to priority personas and regions
- Conduct keyword, intent, and competitive analysis to inform roadmap decisions
- Partner across the business to scale impact (I.e., engineering for scaled technical enhancements, PR/social for third-party citations, and more)
- Co-create and optimize search-driven content with Content and Product Marketing teams, contributing directly to drafting and structuring key pages
- Use AI tools to accelerate research, drafting, and on-page optimization while maintaining strong brand voice
- Prioritize topics and updates that drive incremental visibility and qualified traffic
- Continuously optimize solution, persona, and resource content for traditional and AI-powered search environments
- Monitor organic and AI-driven performance, including engagement and assisted conversions
- Partner with Marketing Operations to connect search performance to pipeline influence
- Contribute to clear, executive-ready growth reporting
- Triage opportunities surfaced by analytics and optimization tools
- Recommend scalable improvements across templates and high-impact pages
- Collaborate with UX and cross-functional teams on targeted enhancements
Requirements:
- 5–8 years in SEO, Growth Marketing, or Digital Strategy within B2B SaaS
- Strong understanding of technical SEO, content-led optimization, and AI-driven search trends (AEO/GEO)
- Experience using AI tools to support scalable content creation and optimization
- Experience working cross-functionally with Web, Content, Engineering, and Analytics teams
- Strong reporting and data storytelling skills: You're capable of translating complex SEO/AEO performance data into clear, actionable narratives that drive business decision-making
- Experience with enterprise CMS platforms (AEM a plus) and SEO/AEO/GEO tools (i.e., Google Search Console, Semrush, Profound)