Senior Product Marketing Manager

OneTrust is a company focused on enabling innovation through responsible data use and AI. They are seeking a Senior Product Marketing Manager to lead product marketing for their Consent solution, acting as a liaison between product management, marketing, and sales while developing go-to-market strategies to enhance product adoption.

Responsibilities:

• Own product marketing for the Consent solution
• Serve as the primary liaison between the product management, marketing, and sales organizations and our customers
• Work cross-functionally and leverage both technical and storytelling skills to drive messaging, create content, and launch products
• Develop an informed point of view on our Consent solution and help influence the long-term roadmap and direction of this solution
• Articulate the product and capability value proposition clearly and convincingly, highlighting what will deliver the most impact and value for your buyer personas
• Create compelling customer materials, including pitch decks, product datasheets, case studies, and training resources
• Develop a GTM strategy for Consent product launches that will improve product adoption and growth, targeting and always refining your ICP
• Execute that strategy by driving cross-functional alignment to ensure successful product launches
• Work closely with Sales to ensure they are equipped with the latest product knowledge and sales tactics
• Work with the Competitive team to conduct thorough market research and competitive analysis to inform product and marketing strategies
• Develop and execute demand generation campaigns that drive awareness and lead generation
• Foster strong relationships with key customers to gather insights, develop case studies, and create advocates in the industry
• Possess strong leadership skills to foster collaboration and orchestrate efforts across diverse teams

Requirements:

• BA/BS degree in marketing, business, or engineering equivalent
• 7+ years of product marketing experience at a SaaS or other high-tech company
• Highly collaborative with a deep sense of ownership and accountability
• Experience with stakeholder management, influencing and managing multiple stakeholders internally
• Demonstrated customer-centric mindset with deep empathy for users & buyers, translating their needs into product features
• Proficient in data-driven decision-making and analytics
• Strong technical competence with a deep understanding of the domain and product design
• Exceptional communication and presentation skills, articulating complex technical concepts to diverse audiences
• Experience with marketing Security, Risk, and Compliance capabilities preferred