Senior Digital Marketing Manager (Lead Gen)

Bamboo Works is a digital agency seeking a Senior Digital Marketing Manager to lead performance-driven lead generation campaigns across multiple client accounts. The role requires a highly experienced digital marketer who can independently manage campaigns, optimize strategies, and effectively communicate with clients to drive qualified leads through various digital channels.

Responsibilities:

• Manage multiple client advertising accounts across Google Ads and Meta Ads
• Plan, launch, monitor, and optimise lead-generation campaigns
• Review performance data and identify the highest-impact optimisation opportunities
• Build campaign strategies based on client goals, budget, audience, and funnel performance
• Manage campaign structure, targeting, bidding, testing, and optimisation
• Write or direct ad copy, campaign angles, and landing page recommendations
• Brief designers or creative teams on required campaign assets
• Use data to explain what is working, what needs improvement, and what should happen next
• Support lead-generation strategy across both home services and B2B client accounts
• Apply SEO understanding where relevant, especially around landing pages, site structure, and AI search visibility
• Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms
• Monitor conversion performance, attribution, and funnel quality
• Support reporting, dashboards, and campaign analysis
• Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates
• Use AI tools such as Claude, ChatGPT, or similar platforms to improve: Research, Campaign planning, Analysis, Productivity
• Apply AI practically to enhance execution quality and efficiency
• Provide clear performance updates, recommendations, and next steps
• Manage priorities across multiple accounts independently
• Communicate professionally with internal team members and, where needed, clients

Requirements:

• 8–10+ years of digital marketing experience
• Strong hands-on experience with Google Ads
• Strong hands-on experience with Meta Ads
• Proven experience managing lead-generation campaigns (not just eCommerce or awareness campaigns)
• Experience working with service-based businesses, ideally home services or B2B companies
• Strong understanding of paid media strategy
• Strong understanding of campaign structure
• Strong understanding of tracking and attribution
• Strong understanding of testing and optimisation
• Good SEO understanding, particularly around landing pages
• Good SEO understanding, particularly around site structure
• Good SEO understanding, particularly around AI search evolution
• Strong knowledge of Google Analytics (GA4)
• Strong knowledge of Google Search Console
• Strong knowledge of tracking and conversion setup
• Strong knowledge of CRM systems such as HubSpot, GoHighLevel, or similar
• Excellent English communication skills (written and spoken)
• Experience working remotely and independently
• Ability to manage multiple accounts simultaneously without heavy supervision
• LinkedIn Ads experience
• TikTok Ads experience
• Agency experience
• Experience working with UK, US, or Western-market clients
• Experience improving landing page conversion rates
• Familiarity with dashboards, analytics, and attribution tools
• Experience using AI tools within marketing workflows