Key skills
Partner MarketingAccount Based MarketingMarketing StrategyMarketing Plan DevelopmentMetrics TrackingSales Automation SystemsMarketing Automation SystemsHubSpotCommunicationCollaborationPresentation SkillsSales
About this role
SEON is a leading company in fraud prevention and AML compliance, helping businesses worldwide mitigate risks and enhance revenue protection. They are seeking a Senior Partner Marketing Manager to develop and manage marketing strategies in collaboration with the partner sales team, aiming to drive demand and support business growth through effective marketing programs.
Responsibilities:
- Create and manage marketing strategy, plans and budgets in collaboration with the partner sales team
- Developing marketing plans that align with SEON marketing campaigns, executing, measuring and iterating against these plans to increase quality and outcomes of the programs
- Communicating and collaborating with regional sales and marketing resources, including supporting local end customer and partner events, and sharing best practices across partners and regions
- Drive marketing programs from planning, execution, to tracking results
- Understand field needs, partner needs, ensure alignment with marketing objectives, define programs, deliver programs digitally and in-region, and measure success
- Participate with Sales team, in the development of regular frequency partner business plans in region that tie to partner and SEON business goals
- Develop integrated plans to generate demand with partners, align programs with revenue objectives and support partner enablement as needed
- Represent partner marketing across other SEON teams
- Maintain quarterly achievement to quarterly partner marketing targets, budgets and regular reporting
Requirements:
- 10+ years of partner marketing experience
- Proven track record of successfully partnering with sales and partners
- Experience developing integrated, multi-touch marketing plans
- Experience in account based marketing
- Strong background in metrics tracking, experience with sales and marketing automation systems, HubSpot experience a plus
- Excellent communication and presentation skills
- Proven ability to excel and be self-sufficient in a fast-paced, hands-on environment
- Strong team player with a positive attitude, initiative, a sense of urgency and tie to business objectives
- Travel 20-30%
- Education: BA or BS minimum