Senior Product Owner, Data Activation

Resonate is a leading provider of AI-powered consumer data and technology, empowering marketers to create personalized experiences. The Senior Product Owner, Data Activation is responsible for managing the product backlog, executing the Data Activation strategy, and ensuring reliable audience delivery at scale through effective partner integrations.

Responsibilities:

• Owning the Data Activation backlog end-to-end - translating the roadmap into business cases, functional requirements, user stories, and acceptance criteria, and running all sprint ceremonies and artifacts in Jira
• Building and owning the productized partner integration framework for partners such as LiveRamp, Blockgraph, Narrative.IO, InfoSum, and DSP/SSP connectors - defining the integration pattern, intake template, and rollout playbook so that onboarding a new partner is a repeatable motion, not a custom project each time
• Contributing functional requirements and acceptance criteria to the next-gen API and MCP target state architecture, working within the technical direction set by Engineering and Product leadership
• Owning activation product operations - taxonomy approval, segment QA, partner certification workflows, and the day-to-day cadence that keeps audience delivery reliable at scale
• Instrumenting every launch with measurable success criteria and translating post-launch findings into the next investment decision
• Serving as the product point of contact for Customer Success, Sales, and Solutions - providing feasibility assessments and equipping those teams with the positioning and proof points they need
• Surfacing execution risks and dependencies to leadership early, with a clear point of view and a recommended path forward