Staff Product Designer - Growth (Onboarding)

Kraken is a mission-focused company rooted in crypto values, seeking a Staff Product Designer - Growth (Onboarding) to shape the future of their onboarding processes. The role involves leading design across critical user journeys, influencing product direction, and collaborating with cross-functional teams to enhance user experiences and drive adoption of Kraken's products.

Responsibilities:

• Raise the bar for the industry by leading staff-level design work across Kraken’s onboarding and first-time user experiences, setting clear benchmarks for quality, usability, and trust
• Define experience strategy for complex onboarding systems including identity verification, account setup, and first product access
• Own large, ambiguous product challenges that span multiple teams, systems, and regulatory requirements
• Shape and evolve Kraken’s design language, strengthening visual and interaction consistency across onboarding surfaces while guiding patterns adopted across teams
• Drive exceptional end-to-end user experiences by partnering closely with designers, product managers, data analysts, engineers, and compliance stakeholders
• Influence product direction through strong product thinking, user insight, and clear articulation of design decisions
• Use behavioral data, experimentation, and customer insight to improve activation, onboarding completion, and time to first value
• Lead by example in design reviews, raising the level of critique, design judgment, and craft across the team
• Design high-fidelity interactive experiences using prototyping to explore flows, motion, system states, and edge cases
• Apply AI thoughtfully in the design process to accelerate exploration, testing, and iteration while maintaining strong design judgment

Requirements:

• 8+ years of experience delivering end-to-end product design, with a portfolio showing shipped, high-impact mobile and web work
• Staff-level product judgment. You define direction across complex product areas and operate independently across large problem spaces
• Knowledge of cryptocurrency, and trading
• Working knowledge of AI tools and workflows used to accelerate design exploration and iteration
• Strong UX, interaction, and visual design skills with a consistent record of solving complex, ambiguous problems
• Proven experience designing critical user journeys such as onboarding, identity verification, activation, or other lifecycle experiences
• Experience designing in regulated or compliance-heavy environments such as fintech, payments, identity verification, or financial services. KYC experience preferred
• Data-informed approach using qualitative research and quantitative signals, including experimentation and A/B testing tied to measurable outcomes
• Ability to translate research, behavioral data, and product strategy into clear product experiences
• Advanced prototyping skills to communicate interaction models, transitions, and system behaviors
• Strong communication skills with the ability to influence senior stakeholders and align cross-functional teams
• Experience mentoring designers and raising craft standards through critique and collaboration
• High ownership and bias to action in a fast-growing, remote-first organization