Senior Manager of Provider Brand and Integrated Marketing

BetterHelp is the world’s largest online therapy service, focused on making mental health care more accessible. The Senior Manager of Provider Brand and Integrated Marketing will own the provider marketing strategy, driving acquisition and engagement while collaborating cross-functionally to enhance the provider experience.

Responsibilities:

• Define and evolve the end-to-end provider marketing strategy across brand, growth, and lifecycle efforts
• Establish provider segmentation, positioning, and messaging frameworks, ensuring they scale across channels and markets
• Serve as the central driver of how BetterHelp shows up to providers, with full ownership of the provider marketing roadmap
• Own key provider growth outcomes, including acquisition, activation, engagement, and retention
• Lead marketing strategy for high-priority initiatives, including insurance adoption on the provider side
• Translate company and product priorities into integrated marketing plans that drive measurable business impact
• Partner with Data Science to define success metrics, measurement frameworks, and performance targets
• Act as the primary marketing partner to Product, Clinical Operations, Growth, Lifecycle, and Data teams on all provider-related initiatives
• Influence product direction and roadmap decisions by bringing forward provider insights, market trends, and performance data
• Drive alignment across teams to ensure a cohesive and effective provider experience across all touchpoints
• Develop and lead integrated marketing campaigns and programs that drive provider acquisition, engagement, and advocacy
• Oversee key initiatives such as: Ambassador and advocacy programs, Events and conferences, Partnerships and community engagement, Owned content platforms
• Ensure consistent, compelling storytelling across all channels and touchpoints
• Define the global provider marketing strategy and guide localization for international markets
• Develop scalable playbooks for entering and growing provider supply in new regions
• Partner with regional stakeholders to ensure relevance and effectiveness of messaging and programs
• Establish and own frameworks for tracking provider brand health and marketing performance (e.g., provider sentiment, engagement metrics)
• Translate insights into actionable recommendations that inform strategy and improve outcomes
• Build feedback loops across brand, lifecycle, and growth efforts to continuously optimize performance

Requirements:

• 10+ years of experience in brand or integrated marketing
• Experience in healthcare, mental health, or provider-focused marketing (e.g., therapists, clinicians, or other licensed professionals strongly preferred)
• Proven track record of executing multi-channel marketing campaigns and programs
• Strong understanding of audience segmentation, messaging, and positioning
• Experience working with or translating insights and strategy into execution
• Analytical mindset with the ability to measure performance and optimize campaigns
• Strong cross-functional collaboration and stakeholder management skills
• Ability to operate in a fast-paced environment and manage multiple priorities
• Experience in two-sided marketplaces or platform businesses
• Experience with community-building, partnerships, or field marketing (events/conferences)
• Exposure to international or multi-market marketing