Principal Product Designer, Devices

Life360 is a leading company focused on keeping families connected through innovative mobile applications and hardware devices. They are seeking a Principal Product Designer to lead the design for Life360's devices portfolio, enhancing user experiences across both physical and digital touchpoints. This role involves driving end-to-end design, collaborating with cross-functional teams, and mentoring fellow designers to create impactful solutions for connected family experiences.

Responsibilities:

• Drive end-to-end design across Life360's devices portfolio, including Tile, Pet GPS, and other hardware products. This role translates insights and strategy into elegant, scalable experiences that span physical and digital touchpoints
• Deeply understand the devices ecosystem, hardware constraints, companion app interactions, and user mental models, and design experiences that feel seamless whether a member is on the Life360 app, the web, or interacting with a physical device
• Own the in-app experience for how users set up, manage, and get value from their devices within Life360
• Lead early-stage design by rapidly prototyping hardware-software interaction concepts using AI-native and standard design tooling to test novel experiences at speed
• Map and storyboard end-to-end user journeys across physical and digital moments — from unboxing to daily use — and turn them into visual artifacts stakeholders can quickly react to
• Design frameworks and interaction models that reduce friction across device setup, management, and troubleshooting flows
• Develop scalable patterns that unify the devices experience across form factors and surface areas
• Partner across Product, Engineering, Brand, Research, Hardware, and Industrial Design to deliver high-quality outcomes and influence strategy with a strong design point of view
• Present insights and solutions at both the IC and C level that shape the devices roadmap and business strategy
• Guide and mentor fellow designers, modeling exceptional craft, curiosity, and cross-functional collaboration
• Champion design culture and innovation by bringing in inspiration from consumer hardware, IoT, and connected product spaces

Requirements:

• 10+ years of experience designing for mobile-first, consumer-facing products — ideally spanning hardware companion apps, IoT, or connected device ecosystems
• Experience designing across physical and digital touchpoints, with a strong grasp of how hardware constraints shape software UX decisions
• Familiarity with device lifecycle moments — unboxing, onboarding, setup, troubleshooting, and ongoing engagement, and how to design for each with clarity and delight
• Strong UI/UX craft with a portfolio demonstrating elegant, data-informed solutions to complex cross-platform or hardware-software problems
• Experience designing with and for AI-enhanced experiences, particularly in the context of ambient, location-aware, or sensor-driven products
• Skilled in rapid prototyping, with a bias toward exploration and iteration and a proven ability to close the gap between concept and scalable, shippable product
• Experience with design partner programs or systems of continuous feedback with early access customers, hardware betas or device pilot programs a plus
• Excellent communication and storytelling abilities. Able to translate technical hardware realities into compelling user-centered narratives and influence across functions and levels
• Systems thinker with a track record of creating scalable frameworks that work across form factors, platforms, and product lines
• Positive, collaborative mindset — brings energy, curiosity, and humility to every challenge, including the messy, cross-functional nature of hardware-software product development