Director, Product Marketing

Madison Reed is a company disrupting the beauty industry with innovative hair color solutions. The Director of Product Marketing will lead the commercialization process, ensuring successful product launches and strategic alignment across various teams to enhance the brand's presence in the omnichannel market.

Responsibilities:

• Partner with Product Development (PD) to co-lead the discovery phase; leverage consumer insights and market whitespace to pitch, prioritize, and price new concepts that drive omnichannel growth
• Own the end-to-end commercialization lifecycle and the cross-functional Stage-Gate process—driving alignment across Finance, Supply Chain, Channel Teams and Marketing to ensure launches are scalable, on-time, and impactful
• Serve as the primary strategic bridge between Wholesale, E-commerce, HCB and Marketing; translate brand stories into winning omni strategies while ensuring channel-specific needs are integrated into the broader innovation roadmap
• Analyze market signals and product metrics to measure ROI and inform future roadmaps, ensuring every launch strengthens Madison Reed’s premium market position
• Act as a core advisor to the SVP of Integrated Marketing to architect annual plans and portfolio strategies that align product innovation with brand growth
• Lead the integration of product narratives across brand campaigns and seasonal initiatives, ensuring a cohesive and premium consumer experience at every touchpoint
• Drive organizational clarity on product priorities and sequencing; develop high-stakes storytelling and business cases to secure executive alignment and resource allocation
• Transform high-level marketing goals into actionable product roadmaps, bridging the gap between creative vision and commercial execution
• Collaborate with the Wholesale leadership team to prepare for high-stakes retail partner meetings, ensuring marketing strategies support long-term brand equity and joint business goals excluding paid digital media
• Develop compelling in-store, on-shelf, and educational materials that drive awareness, trial, and conversion
• Partner closely with Sales, Education, and Retail Operations to support sell-in, sell-through, and long-term brand equity
• Develop high-impact retail toolkits that directly drive measurable sell-through and brand equity across all professional channels
• Ensure wholesale executions reflect Madison Reed’s premium positioning and deliver a best-in-class retail experience
• Foster strong cross-functional relationships and a culture of collaboration, accountability, and excellence
• Champion the voice of the customer, the market and product in internal decision-making

Requirements:

• 10+ years of marketing experience, with significant leadership experience in product marketing
• Proven track record leading successful product launches in consumer goods, beauty, or omnichannel brands
• Proven experience managing complex product lifecycles and Stage-Gate processes in a high-growth environment
• Ability to influence without authority across a matrixed organization, specifically bridging the gap between creative marketing teams and operational wholesale teams
• Deep and extensive experience conducting consumer research to gain consumer insights which inform product positioning
• Strong wholesale/retail marketing experience; understanding of in-store execution and partner needs
• Exceptional strategic thinking paired with operational rigor and attention to detail
• Confident cross-functional leader with the ability to influence at the executive level
• Passion for beauty, innovation, and building brands that customers love