Senior Manager Marketing Strategy

Amgen is a biotechnology company dedicated to serving patients with serious illnesses. The Senior Manager, Marketing Strategy will drive growth for the Tepezza brand by combining strategic problem-solving with hands-on execution, supporting brand leadership in long-range planning and investment strategy, and designing innovative solutions to enhance brand impact.

Responsibilities:

• Support priority strategic growth workstreams (e.g., PMR, Competitive Readiness, New Product Launch) by managing cross-functional alignment and on-time execution, while selectively leading tactic development
• Identify new growth opportunities through market understanding, competitive insights, customer needs, and performance diagnostics; synthesize into clear problem statements and options
• Support the brand leadership team in long-range planning and investment strategy by building recommendations, trade-off analyses, and decision-ready materials
• Design and execute test-and-learn pilots (hypothesis-driven), including success metrics, implementation plans, and scaling recommendations; operationalize learnings into the brand plan
• Build business cases and influence investment decisions; partner with key stakeholders to ensure pilots meet legal/regulatory/medical requirements and are ready for compliant scaling
• Partner with Amgen India to identify and deliver innovative solutions that address brand challenges not currently solved by the tactical plan
• Translate US brand needs into well-scoped innovation briefs; coordinate agile execution, learning loops, and integration back into US commercialization
• Build and develop high-performing project teams (direct and matrix) by setting clear expectations, driving accountability, and strengthening capabilities. Own portions of the budget and partner with brand leadership to recommend investment choices that maximize impact and ROI
• Ensure projects move efficiently through internal review processes and are executed with excellence (clear briefs, timelines, risk management, and stakeholder communication)
• Contribute to best-practice sharing and continuous improvement for commercial strategy, innovation, and AI-enabled ways of working across the portfolio

Requirements:

• Doctorate degree and 2 years of Marketing and/or commercial biotech/pharma experience OR
• Master's degree and 4 years of Marketing and/or commercial biotech/pharma experience OR
• Bachelor's degree and 6 years of Marketing and/or commercial biotech/pharma experience OR
• Associate's degree and 10 years of Marketing and/or commercial biotech/pharma experience OR
• High school diploma / GED and 12 years of Marketing and/or commercial biotech/pharma experience
• 6+ years' experience in marketing strategy, brand growth, and/or lifecycle management within biopharma, with a track record of delivering measurable outcomes
• Strong command of market research, forecasting, performance analytics, and translating insights into strategy
• Experience supporting competitive readiness efforts and contributing to differentiated positioning in dynamic competitive landscapes
• Demonstrated ability to design and scale test-and-learn pilots, including success metrics, learning agendas, and change management
• Experience building innovation partnerships (internal hubs, shared services, agencies) and operating in agile delivery models
• Practical experience applying AI/automation and advanced analytics to improve marketing effectiveness and team productivity (e.g., content operations, omnichannel orchestration, insight generation)
• Exceptional cross-functional collaboration and influencing skills in matrixed organizations; ability to align senior stakeholders around a clear strategic narrative
• Experience leading teams and/or agencies, coaching talent, and fostering a culture of accountability and continuous improvement in a hybrid environment