Paid Social Marketing Manager - Remote

Optum is a part of UnitedHealthcare, focused on simplifying the health care experience and creating healthier communities. The Paid Social Marketing Manager will be responsible for planning and executing paid social campaigns, managing campaign setup, optimization, and reporting to drive direct-to-consumer outcomes.

Responsibilities:

• Collaborate with digital team members on the development of paid social strategy, channel role, and audience approach
• Manage paid social programs to ensure campaigns are properly structured, built, launched, and tracking correctly (pixels, events, and conversion APIs as applicable)
• Own daily campaign optimization, testing, pacing, and performance measurement across paid social platforms
• Oversee creative development and approval process, including ad specs, creative testing plan, and iterative learnings (e.g., hooks, messaging, formats)
• Develop reporting and key insights on paid social performance, inclusive of full funnel metrics and incrementality where available
• Evaluate and improve internal paid social processes to support strategic planning and implementation (e.g., naming conventions, measurement setup, partner billing, audience setup, and creative trafficking)

Requirements:

• 5+ years of experience in digital media in client and/or agency settings running complex paid social programs
• 5+ years of hands-on experience managing paid social in-platform and via partners, including campaign setup, audience strategy, and optimization
• Experience actively managing multi-million-dollar paid social programs
• Experience with Adobe Analytics
• Advanced understanding of paid social tactics and measurement is a must (Meta, TikTok, Snapchat, Reddit, YouTube), including lead generation and conversion optimization utilizing both 1st and 3rd party data sources
• Advanced tracking and analytics knowledge
• Advanced Excel and PowerPoint skills
• Financial services, insurance, or technology experience
• Platform and measurement partner experience (e.g., LiveRamp, FreshPaint, Invoca) and/or any social analytics tools
• Experience with DOMO or Tableau visualization and reporting tools
• Experience in managing complex media projects across multiple stakeholder groups
• Experience with media planning process
• Understanding of digital direct-response and brand marketing tactics and best practices
• Constantly learning about the ever-changing digital ecosystem - with a willingness to test new tools and technologies
• Passionate about results, achieving goals and communicating successes
• Passion for paid social with an understanding of platform dynamics, auction mechanics, creative best practices, and measurement complexity
• Proven highly analytical with advanced problem-solving skills and excellent attention to detail
• Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved