Senior Performance Marketing Manager, New Channel Expansion | Bankrate

Red Ventures is seeking a Senior Performance Marketing Manager to lead new channel expansion at Bankrate. The role focuses on identifying, testing, and scaling paid channels to drive growth, requiring a strategic approach and strong analytical skills.

Responsibilities:

• Own the full cycle of new channel development — evaluating opportunities, building the investment case, structuring tests, and scaling what works
• Partner with BI to design and run geo-based or holdout tests that quantify true channel contribution
• Develop direct relationships with platform and media partners
• Support the scale of Meta, which just launched, then extend learnings to scale TikTok
• Test and optimize conversion signal passback
• Document what works
• Set the creative testing agenda across all paid channels
• Design multi-variable experiments (creative × audience × placement) with proper holdouts
• Own the attribution framework across your channels
• Come to senior stakeholders with a point of view, not just a performance update

Requirements:

• Must be able to work Eastern Standard Time hours
• You've launched paid channels from scratch — not just managed steady-state campaigns
• You've built the investment case, structured the test, scaled what worked, and killed what didn't
• Success on paid search, paid social, programmatic, streaming TV or comparable channels are essential
• Strong hands-on experience in Meta and TikTok for direct response, with accountability for CPL, CVR, and revenue at scale — ideally six or seven figures monthly on Meta
• You understand signal passback, event match quality, and how algorithmic efficiency is won or lost
• You've designed incrementally tests, worked with holdout methodologies, and can evaluate attribution frameworks critically
• You know the difference between correlation and lift — and can make that case to senior stakeholders
• You set creative direction, not just approve it
• You write strong briefs, give precise feedback, and can identify what's driving a performance shift at the format or copy level across channels that look nothing alike
• You move fluidly between setting channel strategy and executing within it
• You manage competing priorities, own timelines, and deliver with minimal oversight
• You actively use AI tools and have a genuine point of view on where they add leverage in paid channels, particularly as it relates to creative development