Senior Product Marketing Manager

Duck Creek Technologies is an intelligent solutions provider redefining the property and casualty insurance industry. The Senior Product Marketing Manager will develop and execute go-to-market strategies, collaborate with various teams, and create compelling content to drive demand and market differentiation for Duck Creek's product portfolio.

Responsibilities:

• Define and execute product positioning, messaging, and value propositions that clearly articulate the differentiated value of Duck Creek solutions
• Lead go-to-market planning and execution for product launches, feature releases, and strategic initiatives in collaboration with cross-functional teams
• Develop customer-facing content and collateral, including datasheets, solution briefs, presentations, videos, and case studies
• Develop engaging thought leadership content (i.e., blogs, eBooks, webinars, articles, etc.) on relevant topics meant for target audience for specific products
• Collaborate with Product Management to translate product roadmaps and technical capabilities into compelling market-facing materials
• Conduct market, competitive, and customer research to inform messaging, positioning, and segmentation strategies
• Develop and maintain persona-based messaging frameworks and content aligned with buyer journeys
• Enable Sales, Customer Success, and Partner teams through training, tools, and content to support market engagement and revenue growth
• Serve as a subject matter expert for product messaging in support of PR, analyst relations, events, and thought leadership initiatives
• Measure and optimize the effectiveness of product marketing programs, using data-driven insights to inform strategic decisions
• Partner with Demand Generation teams to support campaigns with targeted product messaging and positioning
• Create and manage internal documentation and communications to ensure cross-functional alignment on product marketing strategy
• Support analyst relations and industry recognition efforts by contributing to submissions, briefings, and presentations

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field; or equivalent additional years of experience
• Minimum of 6 years of relevant product marketing experience in B2B software, SaaS, or enterprise technology
• At least 3 years of strategic leadership experience in cross-functional or matrixed environments
• Experience in the P&C insurance industry, specifically with core systems
• Master's degree (MBA or related field)
• Experience working with global teams and markets
• Familiarity with marketing automation and CRM platforms, including Salesforce and Pardot