Marketing Manager - VendorLine

PlanetBids is a leader in web-based eProcurement solutions, and they are seeking a Marketing Manager to enhance their VendorLine platform. This role involves managing the website and content, executing marketing campaigns, and refining product messaging to drive vendor engagement and adoption.

Responsibilities:

• Own and manage the VendorLine website experience, updating product pages, landing pages, and site messaging to ensure the site clearly communicates value and supports marketing goals
• Create supporting content including blog articles, educational resources, Learning Center content, product explainers, and feature highlights that help vendors understand procurement opportunities and how VendorLine supports their success
• Plan, build, launch, and optimize marketing campaigns that drive VendorLine awareness and vendor adoption
• Manage paid advertising campaigns (Google Ads, social ads), including targeting, messaging, and performance optimization
• Create campaign assets such as landing pages, emails, and supporting content
• Monitor performance across channels and identify opportunities to improve engagement and conversion over time
• Develop and refine VendorLine's value proposition, translating product features into clear, compelling benefits for vendors
• Ensure messaging is consistent across all marketing channels and materials
• Conduct customer and competitive research to uncover marketing opportunities and inform positioning
• Share insights and recommendations that shape how VendorLine is promoted and positioned with key stakeholders and Marketing team leadership

Requirements:

• 2–5 years of experience in product marketing, SaaS marketing, or related roles
• Strong writing skills with the ability to clearly communicate product value and translate features into customer benefits
• Experience developing or contributing to product messaging and positioning
• Ability to conduct customer and market research and turn insights into actionable recommendations
• Experience creating marketing content such as landing pages, product pages, emails, and educational content
• Experience managing or updating marketing websites or landing pages
• Experience planning and executing marketing campaigns across channels
• Familiarity with paid advertising (e.g., Google Ads, social ads) and basic performance optimization
• Ability to analyze performance and identify opportunities to improve engagement and conversion
• Travel requirements up to 20% including quarterly travel to conferences and tradeshows
• Ability to work both autonomously as well as within a team in a remote work environment
• As a requirement, all candidates must be physically based in the United States and able to legally work for any employer