Growth Marketer (B2C)

Pogo is a company focused on consumer mobile app marketing, and they are seeking a Growth Marketer to join their paid acquisition team. The role involves managing paid acquisition across various channels while applying data-driven strategies to optimize spending and drive consumer growth.

Responsibilities:

• Run consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels
• Handle the technical side of mobile app marketing - MMPs (AppsFlyer, Adjust, Branch), attribution, SKAdNetwork
• Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
• Apply analytical rigor to every spend decision - CAC, ROAS, LTV, payback, attribution
• Partner with marketing, creative, and product on ad creative, landing pages, and full-funnel optimization
• Test, iterate, and scale what works

Requirements:

• 3–6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similar
• Strong technical chops on mobile app marketing including MMPs, attribution, SKAdNetwork
• Experience running multiple paid channels with a strong POV on what works where and how budget should move
• Ability to back every spend decision with data including CAC, ROAS, LTV, payback, attribution
• Experience working at a fast-growing organization with real ownership
• Active use of AI tools in workflows
• Mobile gaming background
• Out-of-home or direct mail experience