Growth Lead

Anon is seeking a Growth Lead to own the channel mix and scale their sales efforts beyond founder-led initiatives. The role involves designing and running experiments across various channels, measuring their effectiveness, and collaborating with team members to optimize growth strategies.

Responsibilities:

• Own the channel-mix portfolio. Cold outreach (email, LinkedIn, Instagram, etc.), organic content, paid (Google Ads and beyond), partnerships (trade associations, integrators, communities). Decide allocation. Re-allocate weekly
• Run experiments end-to-end. Hypothesis → instrumentation → ship → read → next bet. Landing pages, positioning, offer/packaging, sequences, hooks, creatives. Document learnings so we compound
• Pull in resources (the Sales Lead, Content Lead, contractors, and our internal agents) that each experiment requires. You don't have to do everything yourself, but you own the outcome
• Set the metrics and the cadence. Define what 'working' means for each channel, build the scorecard inside our dashboard, and run a weekly growth review with the team
• Work alongside our internal tools. We have agents and dashboards that handle the busywork of audits, strategies, and reporting. You should be able to use them, push their limits, and partner with the team to extend them when an experiment needs new instrumentation