Principal Product Manager, AI Native (Engagement)

Life360 is a company dedicated to keeping people close to their loved ones through innovative mobile applications and services. The Principal Product Manager will drive engagement growth across the member experience, collaborating with cross-functional teams to deepen and broaden member engagement.

Responsibilities:

• Drive engagement growth across the member experience. Identify and ship the highest-impact ways to deepen and broaden member engagement — across the moments that matter to families and the relationships members hold most closely
• Grow engagement in multiple forms. Partner with Growth and adjacent teams to help members engage meaningfully with the multiple close relationships in their lives. Drive measurable lift across the number of new circles with multiple engaged members, the share of members active in 2+ circles, and the depth of activity within each circle. These connected outcomes are how acquisition converts to durable engagement and how the relationship graph becomes self-reinforcing
• Operate as a deep collaborator across the team. Engagement moves fastest when bigger bets are shaped in partnership with cross-functional leaders — across the experience, platform, and growth surfaces. You bring rigor and pace, but the path through is built with the team — not handed to them. Contextual prompts, modular components, and the engagement experiences that bring relationships to life across the product are surfaces you'll co-own with adjacent leads

Requirements:

• 8+ years of consumer product experience shipping cross-functional, member-facing work with measurable engagement and growth outcomes
• Strong consumer instinct paired with the technical fluency to hold your own with engineering leads
• Versatility and depth in engagement strategy, member experience, growth partnership, and instrumentation
• Comfortable defining direction at the multi-quarter level while still holding multiple parallel workstreams
• Ability to break vague mandates into shippable milestones and say no to scope that doesn't serve the loop
• Moves comfortably from fast, narrow experiments to multi-quarter bigger bets as the strategy demands
• Growth-shaped instincts with experience in activation, virality, or onboarding
• Ability to think in funnels and cohorts naturally
• Experience shipping at least one initiative where the outcome materially moved a top-line acquisition or activation number
• AI-native operator and builder with experience in research synthesis, spec drafting, experiment analysis, and reporting