Sr Area Product Marketing Manager, Oncology

Natera is a global leader in cell-free DNA testing, and they are seeking a Sr. Area Product Marketing Manager to drive awareness and adoption of their molecular residual disease test for oncology providers. The role involves overseeing marketing efforts in a designated region and collaborating with various teams to engage healthcare providers effectively.

Responsibilities:

• Analyze and Report Insights: Gather data to build reports and own metrics. Ability to translate data into action plans
• Collaborate Across Teams and with KOLs: Partner with Medical Affairs and Sales teams to develop and execute peer-to-peer programs in your area adapted from national marketing campaigns
• Customize Education: Identify the most effective channels to reach medical oncologists and surgeons and adapt national campaign messages

Requirements:

• Bachelor's degree in a related field required (B.A. or B.S.)
• Minimum of 5 years in oncology product marketing, oncology sales, oncology medical affairs, or strategic consulting
• Demonstrated analytical rigor and ability to translate data into marketing action
• Experience in oncology diagnostics is required
• High integrity and strong interpersonal skills to build lasting relationships with stakeholders, and navigate a complex matrix
• Excellent project management skills with strong attention to detail and ability to manage timelines effectively
• Strong written and verbal communication skills, including proficiency in presenting technical content to diverse audiences
• Collaborative mindset with the ability to lead and align cross-functional teams in a matrixed organization
• Analytical, problem-solving mindset with experience gathering customer insights and translating them into actionable strategies
• Familiarity with digital marketing channels and field marketing tactics
• Strong proficiency in Qliksense, AI and BI tools, Microsoft PowerPoint, Excel, and Salesforce
• Advanced degree (MBA, M.S.)