Product Marketing Manager

Machinify is a leading healthcare intelligence company focused on delivering value and efficiency to health plan clients. The Product Marketing Manager will support the development of product marketing as the company transitions to a tech platform model, working closely with leadership and cross-functional teams to create compelling messaging and support product launches.

Responsibilities:

• Assist in developing and refining product messaging, positioning, and value propositions across the platform –so buyers and the people who influence them understand “why Machinify” and “why now.”
• Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity)
• Partner with product, sales, and operations teams to incorporate feedback into messaging and content
• Support the development of personas by gathering and synthesizing customer, sales, and market insights
• Help map customer pain points and workflows across the payment integrity lifecycle
• Partner with product, sales, and operations teams to incorporate feedback into messaging and content
• Support video content development, including scripting, coordinating with subject matter experts, and working with creative teams. Potential output includes product explainers, “what it is/why it matters” modules, release highlights, and buyer-specific narratives that reduce time-to-understanding
• Contribute to the creation of core marketing assets such as product collateral, sales enablement materials, and short-form content
• Ensure content aligns with overall product messaging and clearly communicates customer value
• Assist in coordinating product launches in partnership with Product Operations and Marketing
• Help develop launch materials, internal communications, and enablement resources
• Support execution of repeatable launch processes and post-launch learnings
• Help create and maintain sales tools such as pitch decks, one-pagers, and competitive insights
• Work with sales teams to understand common objections and areas where messaging can improve
• Contribute to training and enablement efforts to support field teams

Requirements:

• Experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), ideally in B2B SaaS and/or healthcare technology companies
• Demonstrated experience supporting messaging, content creation, or product launches in a cross-functional environment
• Experience partnering closely with product, operational, and sales counterparts
• Builder Mentality: Energized by creating the first version of what 'great' looks like, and then iterating quickly as you learn
• High Ownership, Low Ego: Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics
• Technical Fluency: Able to engage product and data science teams to understand what's real, what's differentiated, and what needs nuance, and then translate it for market impact
• Clarity Obsessed: Unusually strong instinct for simplifying complexity into language that moves decisions and reduces friction
• Credible, Customer-Focused Storytelling: Balances ambition with accuracy; aims for defensible, trustworthy narratives in a high-stakes healthcare context
• Comfort with Ambiguity: Thrives in a fast-moving environment where priorities evolve as Machinify scales its unified platform approach
• Experience building and scaling product marketing 'from the ground up' is strongly preferred
• Passion for healthcare technology and commitment to improving outcomes through smarter, more accurate systems