Senior Agent Channel Marketing Manager

Honeycomb Insurance is a rapidly growing global startup reshaping the future of insurance. The Senior Agent Channel Marketing Manager will own the growth of the independent agent channel, focusing on broker activation, relationship management, and marketing strategy to drive submission volume and GWP per agency.

Responsibilities:

• Design and own the full broker lifecycle: onboarding, reactivation, cross-sell/upsell to active agents, and win-back for lapsed relationships
• Develop and manage broker segmentation strategy to personalize outreach and prioritize high-value agency relationships
• Build gamification mechanics around the principal/producer experience to drive increased GWP per agency
• Create content and messaging for broker-facing communications (emails, sell-through tools, and more)
• Collaborate with the Demand & Digital Lead on email execution and campaign deployment
• Build and maintain a full enablement toolkit: sell sheets, product one-pagers, quote guides, objection handling documents, and territory-specific materials
• Partner with product management on in-product experience improvements and opportunities to increase agent engagement
• Ensure materials are current, accurate, and aligned with the broader messaging platform in partnership with the Content Marketing Manager
• Serve as the internal advocate for the agent channel, bringing broker feedback into product, underwriting, and GTM conversations
• Lead ongoing persona development for key agency types to inform targeting and messaging decisions

Requirements:

• 5+ years of experience in the commercial insurance industry
• A deep understanding of independent agent distribution: how producers make decisions, what drives submission behavior, and how to build trust with agency principals
• Strong written and verbal communication skills: you can translate complex insurance concepts into clear, compelling agent-facing materials
• Foundational understanding of sales and marketing communications and best practices
• Comfort working cross-functionally without heavy oversight; this role requires initiative and judgment
• This role is Hybrid 3x weekly out of either our Denver or Chicago offices
• Experience designing multi-touch lifecycle programs (onboarding, reactivation, retention) in a B2B2C or channel-dependent business
• Experience with HubSpot or a comparable platforms
• Familiarity with commercial lines, specialty, or emerging insurance segments
• Background working at an MGA, carrier, or independent insurance agency
• Experience building or managing sales enablement programs for a distributed agent force