Marketing Manager

Unify America is on a mission to replace political fighting with collaborative problem-solving, and they are seeking a creative and proactive Marketing Manager to build and scale their Marketing function for the Civic Gym program. This role will support various marketing efforts including lead generation, content creation, and customer retention, while working closely with the Director of Marketing and other teams to influence the growth of the program.

Responsibilities:

• Support the entire Marketing function
• Own a variety of digital marketing work
• Blog and whitepaper creation
• Email marketing
• Webinar support
• Conference and press strategy
• Support the growth of the Civic Gym program
• Executing, tracking, and scaling our organic digital marketing work
• Creating different Marketing content
• Gated content and blogs to bring in new leads
• Creating resources and content to help our current customers grow their usage on campuses
• Supporting our partnerships team with conference materials and webinar support
• Email marketing strategy and creation
• Building and executing work across the Marketing funnel
• Help us build a scalable, reliable Marketing program
• Exploring new channels as the program evolves

Requirements:

• 4+ years experience in a Growth or Content Marketing function with broad experience in other areas of Marketing
• Impeccable copywriting and copyediting abilities
• Experience with Hubspot or another email automation platform
• Proven ability to launch and scale digital marketing campaigns and channels
• Comfort with campaign analytics, including monitoring KPIs and managing tracking for each campaign channel
• Excellent organizational and time-management skills; able to thrive in smaller, fast-paced organizations
• Experience marketing in higher education a huge plus
• Familiarity with Canva or other design software a plus