Lead, User Growth Optimization

Spotify is seeking a Lead, User Growth Optimization to enhance their conversion optimization strategy. The role focuses on driving conversion optimization efforts to increase subscriptions, reduce churn, and maximize lifetime value through data-informed experimentation and collaboration with various teams.

Responsibilities:

• Drive conversion optimization across the full user funnel, with a clear focus on subscriptions, retention, and lifetime value
• Develop bold, data-informed experimentation hypotheses based on quantitative analysis, user behavior, and research insights
• Design, build, and iterate on A/B and multivariate experiments that influence messaging, design, localization, personalization, and user journeys
• Implement front-end experiments using HTML, CSS, and JavaScript on Spotify’s web surfaces
• Work across a modern tech stack, including React and Next.js, to ensure experiments are robust, scalable, and performant
• Deploy and manage experiments using Spotify’s in-house experimentation platform and selected third-party testing tools
• Partner closely with R&D teams on implementation details and technical alignment
• Collaborate with marketing, growth, and business stakeholders to support campaigns, market initiatives, and specific traffic strategies
• Maintain an agile optimization workflow with continuous testing, learning, and iteration