Senior Product Marketing Manager

Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. The Senior Product Marketing Manager will thrive in a fast-paced environment, driving go-to-market planning and execution for new features while maintaining a deep understanding of market needs and customer insights.

Responsibilities:

• Drive GTM planning and execution for new Hatch feature launches in a highly competitive space
• Maintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segments
• Assess market needs and conduct research to influence new product development, acting as the voice of the customer for product and engineering teams
• Develop differentiated narratives that drive net new customer acquisition and deepen product adoption
• Partner with Enablement, Sales, AMs, and Solution Engineers to ensure product adoption and revenue growth
• Share market insights that help teams develop deeper empathy for our customers
• Be a strategic partner for Growth, Event, and Customer Marketing leads, ensuring campaigns are grounded in strong positioning and tied to acquisition and growth goals
• Build and maintain persona-level messaging frameworks informed by research, customer evidence, and competitive dynamics
• Track and synthesize win/loss data, produce battle cards and sales talk tracks that keep the field sharp
• Treat AI as a multiplier in your day-to-day, constantly finding ways amplify your impact
• Evolve your scope as the team and business grow; this role is built to expand over time

Requirements:

• 5+ years of product marketing experience at a B2B company, with clear ownership of positioning, messaging, and GTM
• Strong competitive intelligence instincts - you can turn market signals into strategic narratives that move the sales needle and influence our product roadmap
• You have a working command of AI tools and know how to put them to use, actively building your skills and it shows in your results
• A builder's mindset: you create structure in ambiguous environments to influence cross functional partners and drive results
• Experience in SaaS and Home Improvement / Home Services industry a bonus