Product Marketing Manager, Core Math

Amplify is a leader in K–12 education, focusing on literacy, math, and science. The Product Marketing Manager, Core Math will lead marketing initiatives for the Amplify Desmos Math program, collaborating with cross-functional teams to ensure successful product adoption and effective market positioning.

Responsibilities:

• Execute go-to-market (GTM) planning and execution for new product launches and feature updates
• Collaborate with Product, Sales, and Marketing teams to ensure successful product adoption
• Identify strategic opportunities for the core math program, aligning tactics and strategies to achieve enterprise-level business goals
• Develop messaging, positioning, tools, and materials that highlight the value of our product in a competitive market
• Ensure messaging consistency across all customer-facing touchpoints, including marketing and sales materials
• Create high-quality marketing materials, including case studies, white papers, webinars, and sales enablement tools
• Partner with the Content and Growth Marketing teams to strategize and execute campaigns that drive MQLs
• Support messaging on Amplify.com for the program by collaborating with the web team to optimize key pages for SEO and conversion
• Work closely with Sales to develop training, resources, and tools that support effective sales campaigns, adoptions, and implementations
• Participate in market research projects (e.g., surveys, conjoint studies, etc.) in partnership with the market research team to understand broader market dynamics
• Analyze industry trends, the competitive landscape, and customer insights to inform product positioning and sales/marketing strategies
• Develop a deep understanding of math education market dynamics and issues, becoming a market expert for the marketing, product, and sales teams
• Act as an internal advocate for our buyers’ and customers’ interests, informing product strategy, sales strategy, and full-funnel marketing campaigns

Requirements:

• Bachelor's degree
• 3+ years of experience in product marketing
• Proven ability to manage multiple projects simultaneously
• Exceptional writing skills with a strong attention to detail (grammar, punctuation, phrasing, and structure)
• Technical proficiency and experience with Google Suite
• Self-directed and motivated, with the ability to work independently and collaboratively with a team
• Prior experience in education, EdTech, or education publishing
• Proficiency with Adobe Creative Suite and Wordpress