Sr. Marketing Manager, Product-Led Growth, Legal & Insurance

Datavant is the data collaboration platform trusted for healthcare. They are seeking a Senior Marketing Manager, Product-Led Growth to own the end-to-end PLG motion for ChartSwap Insights, focusing on user acquisition, activation, and engagement to drive revenue growth.

Responsibilities:

• Own the top-of-funnel motion for ChartSwap Insights — driving qualified signups through SEO, content, paid media, partnerships, and product-led referral mechanics
• Design and execute lifecycle programs that get new users to first value as quickly as possible
• Drive sustained product usage through lifecycle email, in-app messaging, feature announcements, and engagement campaigns
• Translate product usage signals into expansion revenue
• Own the full lifecycle map — acquisition through retention and expansion
• Instrument and report on the full PLG funnel — visit, signup, activation, adoption, conversion, expansion
• Partner closely with Product on roadmap inputs informed by funnel data, with Customer Success on retention and expansion plays, and with Sales on PQL conversion
• Work with Product Marketing to ensure ChartSwap Insights' positioning translates clearly into every lifecycle touchpoint — from landing pages to in-product copy to upgrade prompts

Requirements:

• 5–8+ years of B2B marketing experience, with meaningful time spent in product-led growth, lifecycle marketing, or growth marketing roles
• Demonstrated ownership of a self-serve funnel — you've moved acquisition, activation, adoption, or expansion metrics in a measurable way and can speak to what worked
• Fluency with marketing automation and lifecycle tooling (HubSpot, Marketo, Customer.io, Iterable, Braze, or equivalent) and product analytics tools (Pendo, Amplitude, Mixpanel, Heap, or equivalent)
• Strong analytical chops — comfortable defining funnel metrics, designing experiments, interpreting results, and translating findings into action
• Experience working closely with Product teams; you understand how to influence the roadmap with data and how to package product changes into compelling user-facing campaigns
• Track record of building a PQL motion or a Sales/CS handoff process tied to product usage signals
• Strong cross-functional collaborator who can operate across Product, Sales, CS, and Marketing without needing formal authority
• Self-starter who thrives in an environment where they're building the playbook, not running someone else's
• Bachelor's degree in Marketing, Business, or related field, or equivalent experience
• B2B SaaS, health tech, legal tech, or insurance/InsurTech experience preferred