Marketing/Creative - Marketing Manager

Mindlance is seeking a Marketing Manager to support community management and engagement strategies for their flagship social media accounts, particularly focusing on Reddit. The role involves establishing the brand's presence on Reddit through content development, social listening, and collaboration with internal teams to ensure community growth and alignment with business goals.

Responsibilities:

• Support community management, planning and day-to-day execution of our social media strategy and editorial calendar for CLIENT’s brand presence on Reddit, and other flagship channels as needed
• Coordinate with internal teams and agencies to manage the development and implementation of social media content that is timely, accurate and effective, and engages and grows CLIENT’s audience
• Facilitate day-to-day relationships with internal business units, including but not limited to our Editorial, Strategic Communications, Customer Care, and External Relations teams
• Ensure a consistent CLIENT brand voice on social media platforms, in collaboration with the senior community advisor
• Collaborate with marketing managers and social strategists on paid media strategy, ad creative development, and campaign execution, as needed
• Collaborate with the senior community advisor and social response/customer care team on community engagement efforts, as appropriate
• Grow key metrics and provide regular reporting in line with CLIENT’s overall social media goals and strategy
• Develop timely, accurate and effective social media content in close collaboration with director, senior community advisor, social strategists, and internal teams
• Create and publish thoughtful posts and community responses that effectively communicate and engage audiences on CLIENT-owned pages and across the broader Reddit community, including relevant subreddits
• Monitor and proactively engage, as appropriate, in relevant subreddits/threads where our brand is mentioned or where CLIENT can provide value
• Identify and pitch opportunities for CLIENT to add value and expertise to the community, including planning and managing relevant AMAs
• Update and maintain social media editorial calendars using Airtable and other tools
• Provide strategic input and direction for paid campaigns, assuring platform best practices are followed
• Create and oversee paid campaign project trackers in Asana and coordinate actions for paid campaigns with marketing managers and agency as necessary
• Track KPIs and analyze content performance, providing constructive guidance to better engage communities
• Duties as assigned

Requirements:

• Completion of a bachelor's degree in marketing, communications, or a related discipline
• 4-6 years of experience in managing social media platforms for a variety of clients at an agency or large, complex organization, including content strategy, community engagement, copywriting, publishing and paid media
• Proven experience managing or growing Reddit communities is required, including a strong understanding of Reddit's culture, community dynamics, and organic engagement strategies
• Deep expertise in social media content strategy, copywriting and growing/engaging social communities for large organizations and/or brands
• Ability to interpret data, analytics, and audience metrics to measure and drive growth
• Possesses strong interpersonal skills (e.g., listening, facilitating, managing conflict, flexibility), and ability to foster collaborative business relationships, especially in large, complex and/or matrixed organizations
• Working knowledge of third-party social media tools, such as Sprinklr, Hootsuite, Talkwalker, Reddit Pro Trends, and project management tools, such as AirTable or Asana
• Working knowledge and understanding of social communications platforms
• Exceptional written and verbal communication skills, including strong presentation skills
• Commitment to quality and accuracy – strong attention to detail
• Experience with paid social media strategies, especially on Reddit
• Preferred candidate will be in Washington D.C. metro area, but open to fully remote for right candidate