Performance Marketing Manager

AfterShip is a post-purchase SaaS company transforming the global eCommerce landscape. The Performance Marketing Manager will own and scale paid media efforts, driving top-of-funnel pipeline growth through various channels while collaborating closely with the marketing team to execute integrated demand generation campaigns.

Responsibilities:

• Own always-on ICP campaigns across Google Search, LinkedIn, paid social, and retargeting, including audience targeting, creative testing, bidding strategy, and budget pacing
• Drive paid amplification for product launches, events, content releases, and brand campaigns, ensuring campaigns reach the right audiences at the right time
• Continuously optimize performance through hypothesis-driven A/B testing across creative, audiences, landing pages, and bidding strategies, while documenting insights and learnings that help improve overall marketing effectiveness
• Take ownership of paid media pipeline performance, ensuring media spend translates into demos booked and pipeline generated. Partner closely with Marketing Ops to maintain accurate attribution, reporting, and UTM hygiene
• Recommend and manage monthly budget allocation across channels based on performance data, pipeline impact, and growth opportunities

Requirements:

• Deep expertise in B2B paid media, ideally in SaaS, with 5+ years of experience owning paid channel performance end-to-end
• Strong hands-on experience with Google and LinkedIn Ads
• Experience with paid social, retargeting, and app store advertising is a plus
• Comfortable operating campaigns directly within ad platforms, not just managing external agencies
• A pipeline-first marketer who measures success through MQLs, demos held, pipeline generated, and revenue impact
• A disciplined experimenter who can develop hypotheses, run structured tests, interpret results confidently, and scale what works
• Strong understanding of marketing attribution, conversion tracking, UTMs, and campaign measurement fundamentals
• Direct, thoughtful, and intellectually rigorous. You welcome feedback, communicate clearly, and challenge assumptions constructively when needed
• A strong collaborator who builds trust across functions and time zones, communicates proactively in async environments, and works effectively in distributed teams