Director of B2B & Content Marketing

Pair Team is a mission-driven healthcare company that delivers whole-person care for Medicaid and Medicare patients. As Director of B2B & Content Marketing, you will own the strategy and execution of Pair Team's commercial marketing and content engine, partnering with various leadership teams to drive marketing programs that enhance revenue and brand authority.

Responsibilities:

• Own the translation of Growth and Commercial strategy into quarterly, KPI-driven marketing roadmaps by partnering with leadership to convert priorities, target audiences, state focus, and market insights into integrated campaign plans tied to pipeline and expansion goals
• Develop and maintain Pair Team’s B2B messaging playbook: define, refine, and enforce core positioning across payer, CBO, health system, state, provider, and ACO audiences
• Conduct and synthesize competitive intelligence to inform positioning and strategy, including state-by-state differentiation, payer pain points, RFP and policy trends, and buyer personas
• Lead development of RFIs, RFPs, proposals, and related opportunity materials in close partnership with Growth and Partnerships teams
• Turn business priorities into clear pitch narratives, value propositions, and objection-handling language for Growth, Commercial, and Partnership teams
• Drive conference and event strategy and execution, including registration, outreach, speaking opportunities, media engagement, and post-event follow-up
• Own execution of webinars, B2B newsletters, and targeted outreach campaigns aligned to commercial priorities
• Coordinate and manage CRM and marketing automation workflows (e.g., HubSpot) for B2B pipeline nurture and engagement tracking
• Build and own Pair Team’s content strategy across blog, social, video, and long-form thought leadership, with a focus on establishing category authority in AI-powered care delivery, Medicaid and Medicare innovation, and safety-net healthcare
• Drive SEO performance: develop a keyword strategy, publish high-quality content at a consistent cadence, and measure organic traffic growth against targets
• Own social media strategy and execution across company and executive channels (LinkedIn, etc.), creating a content calendar that blends original thought leadership, product storytelling, clinical insights, and industry commentary
• Partner with clinical and product leaders to produce differentiated content—case studies, whitepapers, blog posts, video series, and data-driven narratives—that positions Pair Team as a thought leader
• Collaborate with PR leadership on earned media strategy, ensuring content efforts amplify press placements, reporter relationships, and executive visibility
• Build scalable content production workflows, whether through personal execution, management of freelancers and agencies, or a combination of both
• Manage and grow a social calendar for senior leaders, covering LinkedIn presence, podcast appearances, speaking engagements, and industry commentary
• Lead creation and maintenance of all B2B marketing assets, including pitch decks, one-sheets, case studies, conference materials, and other sales enablement collateral
• Build and manage a scalable workflow for asset requests, version control, customization, and distribution to Growth, Commercial, and Partnership teams
• Lead development of B2B and partner-facing website content, including key product and program experiences
• Develop and refine payer and partner reporting materials, ensuring marketing supports account management, renewal and upsell efforts
• Create target-specific materials tailored to market conditions, audience segments, and partnership types
• Develop and refine decks and presentations for internal and external leadership use, including board presentations, investor materials, and executive briefings
• Partner with Sales, Growth, Product, Government Relations, and Clinical leads to ensure all materials reflect accurate operations, outcomes, and program details
• Execute on high-priority organizational marketing needs across teams

Requirements:

• 6+ years of experience across demand generation, content marketing, and B2B/commercial marketing, with demonstrated impact supporting payer, health system, and state partnerships in healthcare
• Experience in Medicaid, Medicare, or government-sponsored health programs
• A proven track record of building and executing content programs that meaningfully moved SEO rankings, organic traffic, social engagement, or earned media outcomes
• Ability to partner with Growth and Commercial leaders to shape marketing strategy that drives pipeline, expansion, and market entry—not just campaign execution
• Demonstrated success influencing and enabling sales and partnership teams, including executive-level storytelling, account-based marketing, and deal support
• Strong market intelligence and positioning skills, including competitive differentiation, buyer personas, and translating policy, RFP, and market signals into actionable strategy
• Excellent written and verbal communication skills, with the ability to personally produce high-quality content and tailor messaging across executives, operators, clinicians, and community stakeholders
• Proficiency with modern marketing and sales tech stacks (e.g., CMS platforms like Webflow, CRM/automation platforms like HubSpot) with a focus on insight generation and performance measurement
• Experience building, managing, or scaling content functions—whether through direct production, freelancer/agency management, or a combination
• Ownership mindset with a track record of tying marketing efforts to measurable business outcomes, including pipeline influence, revenue growth, and market expansion
• Experience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomes
• Deep alignment with Pair Team's mission and a commitment to advancing equitable care for underserved communities
• Experience marketing AI/technology products in regulated industries
• Familiarity with healthcare go-to-market partnership development across ACOs, FQHCs, IPAs, AAAs and/or other community-based organizations and healthcare providers
• Background in both B2B and DTC marketing within healthcare
• Experience with video content production, podcast strategy, or multimedia storytelling