Uqual is a fast-paced and growing fintech company that provides consumers with a path to loan readiness through artificial intelligence and human expertise. As the Marketing Manager, you will drive client email strategy, execution, and reporting, creating impactful email campaigns to connect with target audiences.
Responsibilities:
- Primarily using the email channel, you will assess marketing opportunities, make recommendations on driving business objectives, and achieve buy-off from stakeholders
- Oversee and participate in the execution of marketing campaigns, partnering with agencies, copywriters, and business stakeholders to output the best results possible
- Assess campaign metrics and implement optimizations to increase efficiency
- Report results to internal and partner business stakeholders showing program ROI and learning
- Leverage learns from scaled partner initiatives to positively influence Uqual startup marketing campaigns
Requirements:
- 2+ years of experience planning and executing email marketing campaigns
- 5+ years of marketing experience
- Bachelor's Degree or three additional years of marketing experience
- Experience working in marketing automation programs (enterprise-level preferred: Marketo, Marketing Cloud, Exact Target)
- Experience in Salesforce CRM preferred
- Agency experience preferred