VP, Sales & Business Development – Diagnostic & Telehealth Services (DxS/Enterprise)

Everlywell is a digital health company pioneering biomarker intelligence to deliver personalized health answers. They are seeking a VP of Sales & Business Development to lead the B2B2C commercial motion for their diagnostics services portfolio, focusing on building relationships with consumer-facing brands and managing the full sales lifecycle.

Responsibilities:

• Own the DxS B2B2C new‑business pipeline for diagnostics, genetics, and enterprise programs—from prospecting and qualification through proposal, negotiation, and close
• Lead discovery and program design with prospective clients, translating their needs into clear DxS proposals, pricing, and statements of work that bundle diagnostics, virtual care, logistics/ops, and reporting
• Partner with Finance, Product, and Clinical Operations to structure deals that meet Everlywell’s revenue, margin, and scalability targets, including consumer utilization and funnel assumptions
• Own DxS commercial contracting in partnership with Legal, including negotiating terms, aligning on scope, and ensuring operational readiness before signature
• Build and maintain executive‑level relationships with key client stakeholders (commercial, clinical, operations, finance) to drive adoption, expansion, and long‑term partnerships
• Develop and maintain an accurate DxS pipeline; forecast monthly, quarterly, and annual revenue and report performance and insights to executive leadership
• Represent the company and expand the pipeline by attending key conferences, seminars, webinars, and other external‑facing events
• Collaborate with Marketing to refine DxS positioning and build compelling pitch materials (decks, proposals, case studies) that clearly articulate our value proposition to telehealth and digital health partners
• Serve as the voice of the market for DxS, feeding structured insights back into product, pricing, and go‑to‑market strategy for telehealth and digital health use cases

Requirements:

• 5-10 years in enterprise sales or business development in telehealth, digital health, consumer diagnostics, or adjacent health tech, with a strong track record of closing complex, multi-stakeholder deals
• Direct experience selling B2B2C or platform programs through partners (e.g., telehealth platforms, virtual primary care, digital health brands, employers, payers, retailers)—not just hospital/IDN lab contracts
• Comfortable talking about consumer funnels, activation, utilization, and unit economics, not just test volume
• Demonstrated history of owning a personal annual quota (e.g., $5–20M+) and consistently meeting or exceeding targets
• Clear track record of net-new logo acquisition and expansion, not just renewals or 'relationship management.'
• Has led multi-month, multi-stakeholder sales cycles involving product, operations, clinical, legal, and finance on both sides
• Experience designing or selling integrated programs that bundle diagnostics, virtual care, logistics/ops, and reporting into a cohesive offering
• Partners naturally with product and operations on offer structure (tiers, bundles, workflows), pricing & margins, and implementation/performance management
• Experience at growth-stage health tech or diagnostics (Seed–Series E / PE roll-up), not only large legacy incumbents
• Self-starter who thrives in a fast-moving, high-growth environment and is comfortable balancing strategic thinking with hands-on execution
• Understanding and use of AI in daily work to accelerate client research, value proposition tailoring, and opportunity identification