Sr. Product Marketing Specialist

SailPoint is seeking a Sr. Product Marketing Specialist to support the go-to-market strategy for their privileged access offerings. This role involves defining messaging and executing strategies to position SailPoint as a leader in identity security, while collaborating with various teams to create impactful content and drive business outcomes.

Responsibilities:

• Drive Messaging & Positioning: Work collaboratively to refine the SailPoint identity security solution story and clearly articulate how SailPoint helps customers manage, govern, and secure privileges across identities, applications, and critical systems
• Develop GTM Strategies: Support the execution of comprehensive GTM plans that drive awareness, demand, and adoption globally
• Content Creation: Create clear, compelling content across formats including executive briefs, white papers, sales decks, blogs, webinars, and related assets that communicate value and drive engagement
• Thought Leadership: Help establish SailPoint as a trusted authority in identity security through customer-focused storytelling, market education, and differentiated narratives
• Market & Competitive Intelligence: Analyze market trends, customer pain points, and competitor positioning to inform differentiated messaging and GTM strategies
• Sales & Partner Enablement: Deliver effective enablement assets, plays, and training to equip global field and partner teams with clear, differentiated positioning and practical sales guidance
• Measure & Optimize Impact: Help define success metrics for content, GTM, and enablement programs; track effectiveness; and refine strategies to maximize business outcomes

Requirements:

• 2+ years of experience in product marketing, GTM strategy, or thought leadership, preferably within privileged access, identity and access management, identity security, cybersecurity, or enterprise SaaS
• Demonstrated track record of success creating and executing GTM initiatives and content strategies that drive measurable business impact
• Strong storytelling and communication skills, with experience presenting to executives, sales teams, and external audiences
• Proven ability to create content that engages buyers and supports pipeline acceleration
• Ability to work cross-functionally with product management, marketing, sales, and field teams to drive market alignment and execution
• Comfortable working in a fast-paced, evolving market landscape, with the ability to adapt and refine messaging as privileged access and identity security needs continue to grow
• BA/BS required