Marketing Product Owner

Leaf Home is dedicated to making homeownership easy and is recognized as a top workplace. The Marketing Product Owner is responsible for optimizing marketing investment strategies and partnering with cross-functional teams to maximize lead quality and return on investment.

Responsibilities:

• Own and optimize marketing spend allocation across channels (digital, offline, field, etc.) to maximize ROI and lead performance for assigned Leaf Home vertical(s)
• Partner with channel owners to evaluate performance, reallocate budget, and refine channel mix based on data-driven insights
• Align marketing investments with Sales and Installation capacity, ensuring market-level spend supports demand, conversion, and operational efficiency
• Develop and manage market-level investment strategies to ensure optimal geographic mix and coverage
• Analyze performance data (lead flow, conversion, customer acquisition cost, revenue yield) to identify trends and drive continuous optimization through test-and-learn initiatives
• Serve as the primary marketing partner to assigned Leaf Home vertical(s) providing insights, recommendations, and performance visibility to drive strategic decisions

Requirements:

• 4+ years of experience in marketing analytics, performance marketing, business strategy, or related field
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Experience working cross-functionally with marketing, sales, and operations teams
• Ability to manage multiple priorities in a fast-paced environment
• Proficiency using Microsoft Office Suite
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status)
• Bachelor's degree or a Combination of education, training, and experience