Vertex Communication Group is a B2B email marketing firm with 23 years of experience running complex, high-volume programs for trade associations and professional societies. They are seeking a Senior Email Production Specialist to take ownership of the technical execution and quality for high-volume email programs, ensuring flawless deployment and execution.
Responsibilities:
- Own Production: Build, QA, schedule, and deploy emails and journeys across a portfolio of client programs, end-to-end. Manage recurring sends with zero tolerance for deployment errors; you catch the problem, not the client. Troubleshoot in-platform when things break: rendering issues, automation failures, data extension errors, and deliverability concerns. Turn briefs into clean, production-ready builds, ask the questions before you start, not after
- Go Deep in ESPs: Work inside client ESPs to execute campaigns, primarily Salesforce Marketing Cloud and iPost, with others depending on the client. Build and maintain audiences, data extensions, and segmentation logic that runs reliably at production scale. Configure automations, journeys, and triggered sends from brief to deploy. Edit HTML and CSS in templates to fix rendering issues, update content, or apply client-specific customization
- Use AI Like You Mean It: Use AI tools across your workflow to produce faster and with fewer errors: copy review, HTML generation, QA checklists, and audience logic drafting. Operate Vertex's internal AI production tooling as a primary user and help improve it through real feedback. Push yourself to become more AI-fluent every month, because this is how we operate and how this role grows
- Raise the Quality Bar: Enforce quality standards on every send: links, rendering, audience verification, subject lines, and offer accuracy. Document build patterns and technical procedures so the team runs on shared standards rather than tribal knowledge. Spot workflow inefficiencies and fix them; standardize, simplify, or automate what does not need to be manual
Requirements:
- 5+ years of hands-on email production experience at a senior level — real programs, real volume, real complexity
- Deep, hands-on expertise in at least one major ESP (Salesforce Marketing Cloud, iPost, HubSpot, Klaviyo, Marketo, Braze, or Eloqua) — you have built, configured, troubleshot, and deployed inside the platform, not just observed it
- Comfortable writing, reading and editing HTML and CSS for email; you can identify and fix a rendering issue yourself
- Strong fundamentals in audience logic, segmentation, data extensions, and email deliverability
- Active, current use of AI tools in your professional work. (ChatGPT, Claude, Copilot, or equivalent) You do not need to be a power user yet, but you need to be genuinely hungry to become one
- Strong written communication. You document your work, explain your decisions, and write clearly to teammates and clients
- Remote discipline across multiple active programs; you manage your own time and deadlines
- Attention to detail in everything
- Experience across multiple ESPs. Producers who can move between systems are worth their weight
- Salesforce Marketing Cloud or iPost depth specifically
- AMPScript or other scripting languages for dynamic content and personalization
- SQL for data extension management, segmentation, or reporting queries
- Agency or multi-client production background
- Deeper AI workflow experience: structured prompting, multi-step automation, custom GPTs or agents
- Background in B2B associations, membership organizations, or professional publishers
- Familiarity with Wrike, Monday.com, or equivalent project management tools