Senior Product Marketing Manager

RentRedi is a fast-growing scale-up transforming the rental experience with innovative technology solutions. They are seeking a Senior Product Marketing Manager to lead product marketing vision, drive successful product launches, and enhance understanding of customer needs through effective market strategies.

Responsibilities:

• Lead the product marketing vision for a high-growth, innovative SaaS company
• Own product positioning, prospect research, and competitive analysis for our category-leading real estate technology platform
• Drive successful launches of new products and feature updates
• Recommend tactics to improve qualitative and quantitative research to better understand the needs and preferences of our target customers
• Work closely with product management, marketing and content teams to build product narratives and message frameworks that inform, delight, and persuade
• Use strong business acumen to help prioritize business objectives
• Monitor and analyze relevant data to evaluate program effectiveness and ROI, and continually make recommendations for growth
• Serve as an expert resource to other teams, and act as a key stakeholder in helping us go to market more effectively and win greater market share

Requirements:

• 5 or more years of experience in product marketing roles in a marketing-led, self-service go-to-market motion, i.e. consumer or SMB B2B companies. Proptech or real estate experience a plus
• Demonstrated experience building or modifying positioning for established technology products or brands, which resulted in increased awareness, customer preference, and/or revenue
• Able to analyze market segments and make evidence-based recommendations on which segments to prioritize
• An exceptional sense of customer empathy, and the ability to uncover expressed and latent factors that drive purchase decisions
• A passion for innovation and an ability to translate complex technology features into simple, compelling customer benefits and marketing claims
• A demonstrated willingness to experiment, fail fast, iterate and succeed, with a track record of extracting concrete, actionable insights from test results
• Ability to work independently, and in a virtual team environment across multiple time zones
• Comfortable presenting results and ideas to senior management
• Relentless focus on execution, without losing the ability to see the big picture
• An innate curiosity and a passion to succeed
• Bachelor's degree in a related discipline. MBA strongly preferred